I'm a London-based Art Director and Design Lead, specialising in integrated brand and content-led creative for B2B and B2C channels. 
I've created audience-focused editorial for iconic global brands, and delivered commercially-focused campaigns and assets for in-house channels. I lead projects end-to-end, whether that's aligning strategy with business objectives, developing concepts, steering cross-functional teams, or crafting final design executions. I combine a love of visual storytelling with operational thinking, to deliver high-impact work with measurable results.