Paid Content
Norwegian Air
A premium advertorial product that reached over 3 million monthly passengers
Challenge
Develop an engaging inflight magazine feature that combined editorial standards and commercial content, balancing advertiser requirements, and the expectations of a broad international audience.
Solution
"The Blueprint," a monthly insert that blended editorial credibility with commercial impact. As Art Director, collaborated with editorial and sales teams to shape the concept and design, developing a series of formats—from CEO interviews to product spotlights—that made the insert feel like a magazine-within-a-magazine, rather than a traditional ad block.
Impact
The high-quality editorial format proved effective for retaining recurring premium advertisers and delivering brand visibility to a captive audience of over 3 million passengers a month.
