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Rebrand
Navigator
Relaunching and positioning a mar-tech start-up for a £4 million investment boost.
Challenge
Navigator required a complete repositioning to communicate a complex B2B offering clearly, establish market credibility, and support commercial growth and investment within a competitive landscape.
Solution
A comprehensive rebrand that signaled the next phase of growth to global clients and investors. As Art Director, I led the end-to-end brand development, designing identity, website, and sales collateral while translating complex propositions into clear, persuasive messaging for stakeholders, investors, and commercial partners.
Impact
successfully repositioned the business, establishing a strong foundation for future growth, and contributing to a £4M investment boost.
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