Campaign
United Airlines
A tourism partnership reaching 60m people and driving a 28% surge in visit intent
Challenge
To promote Virginia to a premium audience, delivering engaging content within that could cut through the noise of a crowded travel market, and achieve measurable impact for the client.
Solution
An exclusive multi-channel partnership between Virgnia Tourism and United Airlines. As Art Director, I developed a campaign identity and editorial content, targeted social media, and display advertising delivered through partner channels. We even extended the campaign to a series of London taxi wraps.
Impact
Delivered 60 million impressions and increased visit intent by 28%. Its effectiveness was proven when the trade engagement tour achieved 'Sold Out' status, and the campaign was extended into a second and third phase.
