Inhouse Brand Launch
More Corners
Rebranding and scaling a commercially-driven in-house travel channel with over 500k subscribers
Challenge
More Corners needed to evolve into a distinctive, scalable platform, supporting high-frequency publishing, engaging a global audience, and integrating commercial partnerships.
Solution
A comprehensive rebrand that captured More Corners' adventurous spirit. As Managing Art Director, I led a redesign of the platform, developing a flexible brand system across web, social, and video, while collaborating with editorial and commercial teams to align content, design, and revenue objectives.
Impact
Scaled to over 500,000 subscribers and 400,000+ views, establishing a cohesive platform that supports ongoing editorial output and seamless integration of revenue-generating partnerships.
